Stand Out! The Importance of Brand Identity in Your Sales and Marketing Packaging

Brand identity is the visual representation of your brand – in a sense the personality of your brand. It is the silent, visual association that you want people to have with your products or services – and you want it to stand out from your competition. Without words, it expresses something about your company, products, and services. It’s your logo, color scheme, packaging. Some iconic examples are the Nike swoosh, McDonald’s golden arches, and the simple Google logo that morphs into a new graphic feast each day. Almost everywhere in the world, these symbolic representations are universally known.

Here are some key elements of what your brand identity should be:

  • Representation – Virtually without language, it demonstrates what your company, products, and services are.
  • Perception – It is what (or what you want) your customers to think and feel when they think about your offerings.
  • Differentiation – You want to really stand out from the competition and demonstrate that you understand and can meet the needs of your customers better than anyone.

Sales and marketing packaging is part of a company’s brand identity, and after the other elements of brand identity like your logo and color scheme, it essentially could be the second interaction a customer or potential customer has with your company’s products or services. Whether it’s trade show floor displays, information kits, sales and marketing kits, or sales presentation binders, sales and marketing materials need to align with and incorporate all the other elements of your brand to effectively get the message across.

In today’s marketplace, it is critical to work with advisors who can help you construct the right visual identity for your brand. They need to understand your brand identity and your company, and help you determine the right sales and marketing packaging to suit your particular needs to make your sales and marketing packaging stand out!

Rees Marketing Resources is your one-stop provider of creative, innovative custom sales and marketing product packaging. From concept to production, Rees will work with you to create high-impact sales and marketing solutions. Rees Marketing Resources is located outside of Boston, but we work with companies all over the country. Contact us if you want your sales and marketing packaging to stand out!