Case Study: Custom Information and Marketing Kits for Nuance Communications’ Dragon Naturally Speaking Medical

The Project

Nuance Communications, the leading provider of speech and imaging solutions around the world, was looking to expand into a new market with its Dragon Naturally Speaking Medical product. As part of its move into a new market, Nuance wanted to develop a high-end dimensional mailer that would capture the attention of key decision-makers at hospitals and other medical facilities.

The Solution

Rees Marketing Resources created a custom information and marketing kit that held a single copy of Nuance’s Dragon Naturally Speaking Medical 10 with a custom Quick Start Guide. A custom pocket folder with informational White Papers provided more details about the product and the benefits of its uses. A personalized letter was included, suggesting follow up with a sales representative who could present the full benefits of the program.

The Outcome

Nuance’s use of the marketing efforts for Dragon Naturally Speaking Medical and the expansion into the new market was a great success. Nuance continues to use the custom information and marketing kits to present its Dragon Naturally Speaking Medical program to key decision-makers.

Rees Marketing Resources is your one-stop provider of creative, innovative custom sales and marketing product packaging. From concept to production, Rees will work with you to create high-impact sales and marketing solutions. Rees Marketing Resources is located outside of Boston, but we work with companies all over the country. Contact us if you want your sales and marketing packaging to stand out!