A Look Back at the History of Packaging

Did you know that today, the packaging sector accounts for about 2% of the gross national product in developed countries, according to Wikipedia? That’s really an amazing statistic, if you think about it.

At Rees Marketing Resources, we’re quite familiar with all types of modern packaging, whether its product packaging or sales and marketing packaging. But where did packaging come from? What are its origins?

The first packages used natural materials of the time: reeds, skins, boxes made of wood, pottery vases, ceramics, woven bags, and so forth. Eventually, paper products became a useful and popular method of packaging. The earliest recorded use of paper for packaging dates back to 1035, when a Persian traveler visiting markets in Cairo noted that vegetables, spices, and hardware were wrapped in paper for the customers after they were sold.

Iron and tin-plated steel were used to make cans in the early 19th century. Paperboard cartons and corrugated fiberboard boxes were first introduced in the late 19th century.

Packaging experienced many advancements in the early 20th century. These included such things as transparent cellophane overwraps and panels on cartons, increased processing efficiency, and improved food safety. As additional materials such as aluminum and different types of plastic were developed, they were incorporated into packages to improve performance and functionality. In-plant recycling has long been common for production of packaging materials. Post-consumer recycling of aluminum and paper based products has been economical for many years: since the 1980s, post-consumer recycling has increased because of curbside recycling, consumer awareness, and regulatory pressure.

In today’s competitive marketplace, to get the word out, your sales and marketing materials need to stand out. If you’re interested to learn how Rees Marketing Resources can make your sales and marketing packaging stand out, contact us.

Rees Marketing Resources is your one-stop provider of creative, innovative custom sales and marketing product packaging. From concept to production, Rees will work with you to create high-impact sales and marketing solutions. Rees Marketing Resources is located outside of Boston, but we work with companies all over the country. Contact us if you want your sales and marketing packaging to stand out!