Lessons in Creative Marketing from L.L. Bean

At Rees Marketing Resources, we’re strong advocates of any sort of packaging that helps your company stand out. Whether it’s a velvet bag, a see-through envelope, or a tie-dyed box, whatever grabs someone’s attention and makes them want what you’re selling is packaging gold.

Take, for example, the L.L. Bean Bootmobile, which rolled into New York last week on its way to a national tour. It’s hard to imagine packaging a product in a more original or impactful way.

The Bootmobile, a 20-foot-long, 13-foot-high converted Ford F-250 Super Duty truck, was designed to help celebrate L.L. Bean’s centennial. Built to scale, the boot, if worn, would be a size 747.

According to the New York Times article, people in Times Square took pictures with the Bootmobile, and shared stories of their first pair of boots. That’s engaging packaging!

L.L. Bean is a famous company with considerable resources, but there’s no reason why your company can’t utilize creative and original packaging just like they did, if on a smaller scale.

Feel free to contact us today. We can work with you on some creative packaging that will help you put your best foot forward!

Rees Marketing Resources is your one-stop provider of creative, innovative custom sales and marketing product packaging. From concept to production, Rees will work with you to create high-impact sales and marketing solutions. Rees Marketing Resources is located outside of Boston, but we work with companies all over the country. Contact us if you want your sales and marketing packaging to stand out!