The Use of Slogans in Your Sales Materials

May 23rd, 2012

We’ve spoken in this blog about the importance of having a good and memorable company logo… Read the rest for your sales and marketing materials. But what about a company slogan?
Slogans can


Packaging Your Story

September 13th, 2011

“The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I’ve never been particularly good at numbers, but I think I’ve done… Read the rest


Stand Out! The Importance of Brand Identity in Your Sales and Marketing Packaging

August 1st, 2011

Brand identity is the visual representation of your brand – in a sense the personality of your brand. It is the silent, visual association that you want people to have… Read the rest