You Can’t Judge a Book by its Cover, but You Can Judge a Product by its Wrapping

BostonRetailIt’s true that you can’t judge a book by its cover, but you can judge a product by its sales and marketing packaging. The perception is that a company that spends time carefully designing visually appealing packaging for its sales and marketing materials puts just as much, if not more, care into the design and manufacturing of the product it sells. Quality packaging that’s eye-catching is memorable, and it leaves potential buyers with a lasting good impression.

Here are a few things to think about when it comes to your custom packaging:

Eye-catching colors and graphics: Your product should command attention in a sea of others at a tradeshow, and your sales materials should impress and stay top-of-mind after everyone has left the conference room. Clean, well-designed graphics will help your product stand out.

Descriptive copy: What your package says is as important as how it looks. Work with a packaging expert to develop unique copy that will pique the interest of your audience.

Durable materials: Once your packaged information is picked up from the conference room table, the materials used in your packaging should feel good – they should be as sturdy and durable as the product they represent. And as we all seek out ways to help our environment, consider using recycled or environmentally friendly materials.

People will make judgments about your company based on its packaging. Make sure your packaging accurately tells the story of the great product you provide.

Rees Marketing Resources is your one-stop provider of creative, innovative custom sales and marketing product packaging. From concept to production, Rees will work with you to create high-impact sales and marketing solutions. Rees Marketing Resources is located outside of Boston, but we work with companies all over the country. Contact us if you want your sales and marketing packaging to stand out!