Digital Services

digitalIt’s been proven that the more personalized marketing is to individual recipients the higher the level of engagement and the greater the return on investment. Using digital services, like variable data printing, QR codes, landing pages, and PURLs – which enable versioning and/or personalization – we can more effectively help you reach your intended audiences.

  • Variable data printing (VDP) is a form of digital printing, including on-demand printing, in which elements such as text, graphics, and images can be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external files.
  • QR codes are 2D barcodes that can be scanned with a smart phone and transfer information. With a QR code, you can direct viewers to a website or landing page or deliver a vCard.
  • Landing pages, unlike regular web pages, exist purely to capture a visitor’s information via a form. Landing pages have no distractions on them. They feature some explanatory copy and a form, and they should be optimized to capture a visitor’s information. A form on a landing page is an opportunity to convert visitors into contacts and potential customers. The landing page form is the place for a visitor to give you certain information about themselves and you can give them something back in return, such as a white paper, sample product, or chance for a drawing.
  • PURL is simply a URL that is personalized for your end user. They allow you to customize content for each individual recipient.

You can use all of these elements in conjunction or separately to increase engagement with prospects. These kinds of personalized digital pieces not only capture attention, but help engage each prospect with content that’s tailored to them. However, it must be done right. Using QR codes or PURLs to direct viewers to a landing page with general information about your product or brand isn’t very appealing. You want to make sure that your content is truly personalized and of interest to your specific audiences.

Request a quote or sample for your next project.