Nuance Information and Marketing Kits



Nuance Communications, the leading provider of speech and imaging solutions around the world, was looking to expand into a new market with its Dragon Naturally Speaking Medical product. As part of its move into a new market, Nuance wanted to develop a high-end dimensional mailer that would capture the attention of key decision-makers at hospitals and other medical facilities.

Rees Marketing Resources created a custom information and marketing kit that held a single copy of Nuance’s Dragon Naturally Speaking Medical 10 with a custom Quick Start Guide. A custom pocket folder with informational White Papers provided more details about the product and the benefits of its uses. A personalized letter was included, suggesting follow up with a sales representative who could present the full benefits of the program. Nuance’s use of the marketing efforts for Dragon Naturally Speaking Medical and the expansion into the new market was a great success.

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