Are You Scaring Away Your Customers with Your Sales and Marketing?

ScaringCustomersBefore the Internet existed, companies and their sales and marketing teams really had to get out there and introduce themselves to potential customers, letting them know about their services and what made them stand out from others in their industry. But now, for the most part, your potential customers know what they want and can seek it out themselves by doing a quick search online. Companies need to be more savvy in their sales and marketing efforts, being available both online and offline when people come looking.

A recent article in Entrepreneur.com titled “Your Marketing Strategy Is Chasing Customers Away” discusses just that. It says that a good marketing strategy is three-fold:

  1. Pull, don’t push.
  2. Show, don’t tell.
  3. Share, don’t beg.

Draw people in, show them what you can do, and share your results. All of this can be accomplished with a strong website and social media strategy. These days, we need to paying attention to search engine optimization (SEO) and search engine marketing (SEM), so that potential customers can find you when they’re looking for what you have to offer. Make sure your online marketing efforts are aligned with your offline marketing — creatively showing people what you can do, how your products have helped customers, and how you can help them. Sharing this kind of information will make you stand out from the competition and draw people in.

Following these basic principles, outlined in the article, can go a long way toward keeping you from coming off as a door-to-door salesman and will help you build a fruitful relationship with potential customers.

Rees Marketing Resources is your one-stop provider of creative, innovative custom sales and marketing product packaging. From concept to production, Rees will work with you to create high-impact sales and marketing solutions. Rees Marketing Resources is located outside of Boston, but we work with companies all over the country. Contact us if you want your sales and marketing packaging to stand out! 

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