Making Resolutions for Your Small Business

Making Resolutions for Your Small BusinessThe last couple of weeks of the year tend to fly by. There’s the flurry of activity leading up to Christmas, then Christmas happens with its excitement and parties and tinsel that static-clings to everything. Then we barely get the wrapping paper out to the curb before we’re left standing in the bright light of a new year, wondering how we got there so quickly.

As the year begins, take some time to reflect on the past year and think about what you want to accomplish in the coming year. This is especially important if you’re a small business owner. That’s right! New Year’s resolutions aren’t all about weight loss and calling your mother more often. You can make resolutions for your company’s year ahead.

If you do so, be specific, because that will help you reach your goals. Below are some broad strokes that will help you move forward. Choose a category or two you’d like to focus on, choose specific goals that fit into those categories, and then make a plan to reach those goals before you’re standing on the curb, garbage bag full of wrapping paper in hand, in 2016.

Gain Clients

Maybe too much of your revenue comes from one client, which is a scary situation. Maybe you offer three products, but the majority of your clients only take advantage of one of them. Think about the type of client you want in the new year and go after them. And this isn’t just about how much money clients will bring to the table. Think about the type of business you want to work with, their corporate culture, and their size. Be specific about the type of client that will lend stability to your business and then go find them.

Employee Satisfaction

Look for ways to make your employees happy. Develop a new way to support their growth, seek ways to recognize them for their efforts, or look for interesting team-building activities. An annual review is an important time to tell your employees what they mean to you, but it shouldn’t be the only time you do so.


At the start of a new year, assess where your company is and decide where you want it to go. Now, how will you get there? Maybe you should bring a new product or service to market. Maybe you should get a little creative with your marketing materials. Maybe there’s an aspect of your business you’d like to grow. Maybe it’s time to wind another one down. It’s important to think about these things at least once a year.

Give Back

Your business exists because it has a community that supports it. In 2015, resolve to give back to the community. Consider a team-building exercise that also helps those in need, like a clean-up project or a food drive. Partner with an area school or create a scholarship or internship program. Giving back will cement you in your community and make you and your employees feel good.

Whatever your business goals for 2015, we at Rees Marketing hope it’s a happy, healthy, and prosperous year.

Rees Marketing Resources is your one-stop provider of creative, innovative custom sales and marketing product packaging. From concept to production, Rees will work with you to create high-impact sales and marketing solutions. Rees Marketing Resources is located outside of Boston, but we work with companies all over the country. Contact us if you want your sales and marketing packaging to stand out!