Rage-Inducing Packaging

7K0A0021One wonders if there’s anything more infuriating than packaging that’s almost impossible to get into. But one shouldn’t wonder, because there isn’t. Bad packaging is the bane of the consumer everywhere, and you would think by now that companies would have gotten the message and changed their rage-inducing packaging.

One of the worst offenders is DVDs and Blu-Rays. Not only are they wrapped in cellophane that almost never has a seam to get it started, the boxes also have stickers along the top (and sometimes also along the side and bottom) that need to be removed before you finally reach the disc within — which is then often obscured by more packaging, exhorting you to buy more products and sign up for more stuff. And you just want to watch a movie!

But far worse is the flat plastic packaging with no point of entry whatsoever. It’s often the packaging you’ll find with flash drives, and the only way to reach the product within is to use a sharp object of some kind, like a knife or scissors. Of course, if you want to use the product right away and have no access to sharp instruments, you’re totally out of luck, because that plastic is tough and will not surrender its treasures easily.

There are, of course, reasons for this type of packaging, and most of it has to do with theft. But after all this time and with so much aggravation, it’s time for those packaging companies to come up with a better solution. Before someone hurts themselves.

Apparently, there is an official name for this. You can see the entry on Wikipedia for more information: “Wrap rage: is the common name for heightened levels of anger and frustration resulting from the inability to open hard-to-open packaging.

Rees Marketing Resources is your one-stop provider of creative, innovative custom sales and marketing product packaging. From concept to production, Rees will work with you to create high-impact sales and marketing solutions. Rees Marketing Resources is located outside of Boston, but we work with companies all over the country. Contact us if you want your sales and marketing packaging to stand out!